If you’re a sales manager for a radio or
television station, you just hit the jackpot.
Now you and your sales staff can find out how clients think, and close more sales.
Founder Bruce Lee was an advertising mucka-muck for 15 years, responsible for
a $10 million annual media budget. That means he has been solicited by account
executives more times than you can shake a media kit at.
He knows how clients think. What they tell you and what they don’t. Why they
bought the package and why they didn’t. He was also a commissioned salesperson for seven years, so he knows both sides of the table.
Now, (for a reasonable fee) he’s ready to spill his guts.
Bruce can come to your next sales meeting and cover such topics as:
- The question no client wants to hear from a salesperson.
- The key characteristics of a good AE
- How to make it easy for the client to buy
- When to tell a client "no."
- Understanding the benefits of competing media.
Armed with this knowledge, your salespeople can close more deals and retain
clients longer, while providing a higher level of client satisfaction.
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