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There are so few copywriters who are truly fresh and different, and Bruce is as fresh as they come. He took a mundane training manual writing project and quickly injected his quirky and attention-grabbing style to quickly transform a bland manual into fun reading!
George Walther, author of "Build a Positive Practice" video training system for dentists.
We had the opportunity to partner with Bruce in an unusual capacity -- that of client. Working with people in this way is uniquely insightful. You get to see how people are brought together, worked with in a collaborative yet in a motivation of leadership, as well. Bruce shines, in offering creative vision, gathering colleagues and partners constructively, and acheiving outcomes of meaning to how a business functions and delivers to its stakeholders. The alliance works, in no small way, because of Bruce's contributions and directed guidance for our efforts, as well as his teams.
Tim Girvin, Principal, GIRVIN | Strategic Branding & Design
Bruce Lee is a master observer of human nature, and more importantly can translate his observations into insightful, funny, and comprehensive scripts. He has his finger on the pulse of popular culture and is able to almost anticipate its ebbs and flows. More than anyone I've ever met, he actually delights in its zaniness. These qualities make him a superlative writer, whether he's penning a speech to humanize an executive, or a commercial to amuse, delight and ultimately...to compel. I've worked with him for over a decade, and in that time I've learned this: He's the kind of guy whose admiration I seek, because if he gives it, I know it's real and deserved. For his talent, his genuineness, and his insatiable quest to keep learning, I respect and trust him. In short (though it's much too late for that), if you need words that mean something, he's the guy.
Ken Boynton, writer/actor/voice talent
Bruce has an incredible, typically unfound, knack to understand the needs of his clients. His passion and concern for the expected results is very clear when he meets with the media to discuss his objectives for his clients. Creative projects have become a source of criticism in the electronic world. Bruce's ability to create commercials that are well worth you thirty or sixty seconds is incredible, he holds your attention and often makes you laugh. I have worked with Bruce for over 15 years and I would have to say he comes to mind first when asked 'who in town do you honestly feel would take my marketing needs to heart get results for my business?'
Blaine Shepherd, General Sales Manager, KMTT - 103.7, The Mountain
My favorite sessions are always with Bruce and Joanne!
Eric Johnson, Audio Designer, Clatter & Din
Bruce always has a creative approach for driving sales. It's a pleasure to to run his clients inside our premiere programs. He gets it.
Todd Sloan, Local Sales Manager, Fox Sports Net Northwest
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